Alex’s Sweets

Alex's Sweets is a home-based bakery business owned by Afro-Latino entrepreneur Alexandria Hernandez-Greene, serving the Dallas-Fort Worth area. Tasked with refreshing the business's visual identity, I designed a new logo and comprehensive branding that elevated the company's market presence. This strategic rebrand proved instrumental in the business's expansion into vendor markets and food festivals, leading to a surge in clientele and reaching over 1,000 new customers.